NMIMS assignment DEC 2019 Fresh milk startup Country Delight

Detailed Information

Information Systems for Managers

  1. The healthcare space inundated with the presence of 4, 00,000 apps approximately which are involved in monitoring and improving user’s health. These apps monitor user’s health data like calorie intake, physical activity, heart rate, blood pressure, sleep patterns, and various other parameters. With the help of these self-monitoring apps users get more personalized information and are capable of transforming how healthcare will be delivered to them. Healthcare industry is embracing analytics to improve disease prevention, increase the accuracy of diagnoses, provide safe medications, and make treatments more effective. Give examples how different stakeholders in the healthcare industry use analytics (Healthcare professionals, healthcare providers, pharmaceutical companies and government). (10 Marks)
  2. Fresh milk startup Country Delight has raised $7-10 million in a Series B funding round led by venture capital firm Matrix Partners. The company claims to source milk directly from the farm, eliminating the middle men and allowing farmers to earn a premium. It also invests in cold chain and quality testing infrastructure at the farmer’s location. The company offers other milk-based products including paneer, curd, and ghee through its mobile app. How do you think technology can help this startup in improving the dairy supply chain from process management to tracking products and deliveries? (10 Marks)

(Source: https://www.livemint.com/companies/start-ups/country-delight-raises-funding-in-round-led-by-matrix-partners-1548182312046.html)

  1. The northern Spanish city of Santander has become the testing ground for “smart cities” around the world. Smart Santander is a smart city experiment aimed at improving the quality of life, reducing energy consumption, and engaging its citizens in civic duties. The city implemented wireless sensor networks and embedded 10,000 sensors on its streets and municipal vehicles to monitor garbage collections, crime air quality and manage street lighting for better energy efficiency. The Santander Smart City platform allows integrating all the information of the different municipal services and thousands of sensors deployed by the city. The latter devices collect multiple data: from air quality, noise or temperature to which parking lots are free or occupied on different streets or when it is necessary to water a particular park or garden. For example, buses have sensors at the top that allow knowing the level of pollution in different areas of the city. They have also been installed on street lamps and walls inside small white boxes in order to measure noise, temperature, or brightness. Multiple devices installed on the ground monitor how many cars are parked in certain streets while different information panels indicate the free places in a given area to park the car. Even paper containers and containers have volumetric measurement sensors that indicate how full they are. This information is especially valuable when planning collection routes, which may vary according to needs. As garbage trucks are also intelligent, it is possible to monitor their travel and activity.

Source: (https://elpais.com/tecnologia/2019/07/17/actualid ad/1563371290_289881.html)

  1. What are the benefits of a smart city? Considering the dark side of smart city are you skeptical to the benefits of a smart city. (5 Marks)
  2. What is the potential cyber security challenges faced in a smart city with data being collected in this way? (5 Marks)